BOSTON (Nov. 4, 2026) – As excitement builds for the upcoming film "Avengers: Doomsday," set to hit theaters on December 18, Dunkin’ is stepping up to bring the magic of Marvel to its customers through a dynamic new campaign featuring Channing Tatum as Gambit. This initiative not only enhances the promotional landscape surrounding the film but also invites fans to partake in a unique dining experience that celebrates their favorite superheroes.
In one of the standout advertisements, Tatum reprises his role as Gambit, joined by H.E.R.B.I.E., the robot companion from the Fantastic Four. The commercial, titled "MUNCHKIN Incursion," showcases the duo as they prepare for impending challenges while enjoying Dunkin’ offerings. Gambit reaches for an Iced Captain’ccino and H.E.R.B.I.E. presents Doomsday and Avenging MUNCHKINS® Donut Hole Treats. As their normal coffee break turns into an adventure, viewers are drawn into the vibrant world of superheroes.
Jill Nelson, Chief Marketing Officer at Dunkin’, expressed enthusiasm about the collaboration, stating, “Marvel fans have a deep connection to these characters and stories, and collaborating with Marvel Studios’ ‘Avengers: Doomsday’ has allowed us to bring that excitement into the everyday Dunkin’ experience.” This initiative provides fans multiple avenues to engage with the Marvel universe through transformed store environments, special menu items, and collectible items.
Four Cities, Four Themed Takeovers
Beginning on November 17, four select Dunkin’ locations will be transformed into immersive environments reflecting various segments of the Marvel Cinematic Universe. Each location will focus on a different superhero theme:
- Los Angeles (Nov. 17): A Fantastic Four-themed restaurant located at 6201 Hollywood Blvd. celebrates Marvel’s iconic team.
- Chicago (Nov. 17): An X-Men-themed experience at 10 West Chicago Ave. highlights the legendary mutant group.
- New York City (Nov. 18): An Avengers-inspired store takeover at 102 8th Ave. honors Earth’s Mightiest Heroes.
- Boston (Nov. 18): A Doctor Doom-themed setting at 209 N Harvard St. in Allston showcases one of Marvel’s most notorious villains.
These thematic transformations will remain until early December, offering fans a chance to step into the worlds of their beloved characters while enjoying Dunkin’ favorites.
Dunkin’s Avengers: Doomsday Menu and Collectibles
In conjunction with the restaurant transformations, Dunkin’ has launched a special "Avengers: Doomsday" menu available at participating locations nationwide. This limited-time menu features unique beverages and treats inspired by Marvel heroes and villains:
- Iced Captain'ccino: A refreshing blend of espresso, caramel flavor, and coffee milk, served iced for a bold experience.
- Clobbered Cloud Latte: Made of espresso, whole milk, and toasted white chocolate flavor, topped with Cookie Butter Cold Foam and crumbles.
- Wakandan Daydream Refresher: A vibrant blend of Berry Clementine Refresher, raspberry flavor, and oatmilk, finished with Purple Marshmallow Cold Foam, inspired by Black Panther.
- Optic Blast Lemonade: A tangy lemonade infused with blue raspberry flavor, a nod to Cyclops.
- Doom’s Orders Energy: A fizzy drink made with Green Apple Dunkin' Zero, sparkling water, and Purple Marshmallow Cold Foam.
- Doom Cloud Latte: This dark and velvety drink features espresso, whole milk, mocha swirl, and vanilla flavors, topped with Sweet Cold Foam and cocoa powder.
The menu also includes several mouthwatering treats:
- Doomsday Donut: A returning favorite featuring brownie batter filling and chocolate icing adorned with green and chocolate sprinkles.
- Avenging Donut: A cotton candy-filled donut topped with vanilla icing and colorful sprinkles representing multiple Marvel teams.
- Doomsday & Avenging MUNCHKINS®: Specially themed donut hole treats that capture the spirit of heroism and villainy.
Adding to the excitement, Dunkin’ is offering a range of limited-edition collectibles, allowing fans to show off their allegiance to their favorite characters:
- Doctor Doom 25-Count MUNCHKINS® Tin ($14.99): A collectible tin inspired by Doctor Doom’s iconic look.
- Avengers: Doomsday-Themed Tumblers ($24.99): Featuring designs that celebrate various Marvel characters.
- Color-Changing Mug ($14.99): A unique mug that reveals a fun design when filled with a hot beverage.
- Glove Cup Sleeves ($19.99): Collectible cup sleeves inspired by notable characters like Black Panther and Captain America.
- Character Cup Sleeves ($8.99): Featuring artwork from the Avengers, X-Men, and more.
These collectibles are available while supplies last, making them a sought-after item for Marvel enthusiasts visiting Dunkin’.
Marvel Studios’ Avengers: Doomsday
The highly anticipated film, "Avengers: Doomsday," is set to unite beloved characters from three different universes as they confront an unprecedented threat. Directed by Anthony and Joe Russo, and written by Stephen McFeely and Michael Waldon, the film features a star-studded ensemble that includes Robert Downey Jr., Chris Evans, Chris Hemsworth, and many others.
Holly Frank, Vice President of Global Partnerships at Marvel Studios, emphasized the collaborative spirit of the campaign, stating, “Dunkin’ plays on these high stakes in a fun spot with Gambit and H.E.R.B.I.E. and experiential activations that invite fans to engage with the film through unexpected moments.” This partnership not only enhances the hype surrounding the film but also provides fans with engaging experiences that extend beyond traditional marketing.
Frequently Asked Questions
Who stars in Dunkin’s new Marvel Studios’ "Avengers: Doomsday" spot?
Dunkin’s latest advertisement features Channing Tatum as Gambit alongside H.E.R.B.I.E., the genial robotic companion from the Fantastic Four.
Where are Dunkin’s Marvel Studios’ "Avengers: Doomsday" restaurant takeovers happening?
The restaurant transformations will take place in Los Angeles, Chicago, New York City, and Boston, each highlighting different Marvel themes. These locations will be open for a limited time until early December.
When is Dunkin’s Marvel Studios’ "Avengers: Doomsday" menu available nationwide?
The special "Avengers: Doomsday" menu will be available starting November 4 at participating Dunkin’ locations, featuring several hero- and villain-inspired items.
What Marvel Studios’ "Avengers: Doomsday" collectibles are available at Dunkin’?
Collectibles available include the Doctor Doom 25-Count MUNCHKINS® Tin, themed tumblers, color-changing mugs, and various cup sleeves, while supplies last.
With character-inspired beverages, immersive experiences, and collectible items, Dunkin’ is poised to energize Marvel fans ahead of the theatrical release of "Avengers: Doomsday." The collaboration exemplifies how brands can effectively intertwine their marketing efforts with popular culture, creating memorable experiences for consumers.
Source: Dunkin' Donuts
Illustration photo: n20.ramses (PDM, license)
